Theme Entertainment Design | Marty Kline

Theme Entertainment Design concept art requires the integration of space planning, traffic flow, ride mechanics, audience sight lines and show mechanics into an elegant illustration of an inspiring experience. Students will utilize Photoshop and SketchUp to organize all these elements into the production of presentation ready art for pitching theme ride ideas.

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Product Description

Supply List

Roll of Tracing Paper, 24” yellow or white inexpensive
20×30 inch illustration board, 1 or 2 as a base to sketch on.
24”x36” drawing board or Clipboard
Architect’s scale (triangular)
Straight edge, 36” plastic or metal,
T-square 36”
Triangles, a 30-60-90 and a 45 degree
Drafting tape
20lb, 8 ½ x 11 cheap bond paper (get a ream, we’ll go thru it all)
HB Pencils (3)
Non-photo-blue pencils (3)
Colored pencils, at least red, green, blue; for example Faber-Castell Col-erase brand

Eventually, we’ll move to the computer with a pen tablet and with Photoshop and SketchUp.

Instructor Bio

Martin A. Kline has worked in theme park design, film, television and video games. As Senior Visual Effects Art Director for Imageworks from 1995 to 2008, he supervised the art of effects on Contact, Stuart Little, Spider-Man and Beowulf. As a production illustrator his projects include The Flintstones, Batman Returns, Batman Forever, Broken Arrow, Multiplicity, Harry and the Hendersons, Who Framed Roger Rabbit, Honey, I Shrunk the Kids, and Back to the Future, Parts II and III. He was one of the first unit art directors on Jurassic Park and Forrest Gump. With Apogee he did visual effects art direction for Star Trek: The Motion Picture, Dune and Firefox.
At Walt Disney’s WED Enterprises, he participated in EPCOT design and Fantasyland redevelopment. As an independent he did theme park design projects in Tokyo and Kobe, Japan. He has worked in video game art direction overseeing many projects for THQ.

Marty is a member of the Art Directors Guild and a charter member of the Visual Effects Society, serving on its initial board of governors. He teaches at Otis College of Art and Design, LAAFA and has taught at the DGA in LA and at the DGC in Toronto, as well as The American Film Institute, LA and has given a seminar on Creativity for the Lemelson Center for the Study of Invention and Innovation. Born in Brooklyn, NY, he has a BS in Metallurgy from Carnegie Tech and an MS from Columbia University. He studied at Otis Art Institute, in Los Angeles, where he was awarded a Ford Foundation Fellowship for the study of Fine Art Lithography at Tamarind Institute.

LAAFA Policies


Students must be paid in full prior to the first day of class when enrolled in an Extension Course or Workshop, except those with a payment plan agreement. Please visit the Main Office at least 30 minutes prior to the start of the class, to complete any pending registration issues.

Payment Plans: A 3% Payment Plan Fee will be assessed, with a maximum charge of $35. The Payment Plan Fee, $20 Registration Fee, plus 50% of the total tuition owing must be paid on or before the first day of class. The remaining 50% of the tuition can be paid with a post-dated check (dated 1 month later) or with a signed Credit Card Authorization Form.

There is a $35.00 fee for all checks returned as N.S.F. (Non-Sufficient Funds).


LAAFA reserves the right to cancel any class, limit class size, change class times or substitute instructors for those listed in the schedule.

If a class is cancelled, students will be issued a full refund or may transfer with no fee to another class.

If an instructor must leave after a term has begun, and no suitable substitute is available, the student will be refunded a pro-rated amount.


All classes, uninstructed workshops, Visiting Artist Workshops and artist demonstrations are non-refundable. You may request to drop for credit (see next paragraph) or transfer into another class.

You have two weeks to evaluate each class and decide whether you want to drop for credit (a dollar amount calculated based on the receipt of request) or transfer into a new class. Requests must be submitted before the start of the third session, via email to A $25 Drop/Transfer Fee is assessed. Credit will be valid for a full year and is non-refundable. It can be applied toward any Extension Course, Workshop or Visiting Artist Event at LAAFA.

All artist demonstrations are non-refundable and non-transferable.


One free make-up session is allowed per quarter, per class. Please email us at, at least 3 days in advance, with the course and date you wish to attend as a make-up. Make-up sessions aren’t transferable to future quarters.


  • If you arrive late, please enter quietly. If you have equipment to set up, please wait for a break to set up so that you do not disrupt the class.
  • The front row of benches is reserved for sitting individuals.
  • Economize your workspace to accommodate fellow artists.
  • Please refrain from talking to the models while they are posing. Photography is not allowed without the express permission of the model. The model may require a photography fee.
  • Please refrain from personal discussions while class is in session. Be sure to switch cell phone ringers OFF.
  • Don’t comment on others’ work unless it is solicited.
  • Animals are not permitted, with the exception of assistance dogs for the disabled.
  • Please clean up your work area and properly dispose of your waste after class. Use the Brush Cleaning Closet, not the bathroom sinks, to clean your hands, paintbrushes and other art tools.
  • No Turpentine or smelly solvents and mediums are allowed. Odorless Mineral Spirits is preferred.



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